Chief of Staff
Takes your goal, maps what’s holding the business back, from product to operations to sales and marketing, says what to do first, recommends the agents and apps for each stage, and tracks the plan. Comes with every workspace.
Each agent has a job, the skills to do it and the apps it needs. Add the ones you want from the library, or make your own. They put finished work in your Tastegate, where your taste decides what goes out, and wait for your yes before anything goes out.
Sales 2.2. The Sales agent sorts every new email into Reply now, Follow up, FYI or Ignore, and drafts a reply for each one that needs it. It books meetings from your calendar, inside your working hours. The invite and the confirmation wait on one card: approve sends both, Not now sends neither.
No online store? No problem. Content, Email, Meta Ads, SEO and Website now work for service businesses too: enquiry follow-up, booked-call follow-up, a nudge for quiet quotes, local search and proof from real jobs. See it for construction
The Chief of Staff plans the week and keeps every other agent moving toward your goal.
Takes your goal, maps what’s holding the business back, from product to operations to sales and marketing, says what to do first, recommends the agents and apps for each stage, and tracks the plan. Comes with every workspace.
The Sales agent, and the website chatbot that passes it leads. New in Sales 2.2: inbox triage and meeting booking.
Sorts your inbox into Reply now, Follow up, FYI and Ignore, with a drafted reply for each one that needs it. Books meetings from your calendar: the invite and the confirmation wait on one card for your yes. Also finds leads with a reason to call, preps every call, writes the follow-up and keeps the pipeline honest.
Learns your business with you from one approved file, so it can answer visitors’ questions the way you would, send them to the right page and pass you the leads. The chat widget for your site is coming next.
For online stores and for businesses that don’t sell online. Without a store, the marketing agents measure enquiries, booked calls and jobs won instead of carts and checkouts.
Plans the week’s posts in your voice from what performed, scores each against your brand, runs your creator inbox and adapts every approved post for each platform. Nothing posts without your yes on its card.
Keeps your core email journeys working: cart and post-purchase for an online store, or enquiry follow-up, booked-call follow-up, a proof email and a nudge for quiet quotes if you don’t sell online. Briefs each campaign from evidence and reports what each send earned.
Tests every new Facebook and Instagram ad on a small budget, then on day 7 turns it off, holds it or gives it more, by your cap per sale or per qualified enquiry. Never touches spend without your yes.
Builds your Google Ads the way strong brands do: your name first in Search, a clean Shopping range and honest tracking. Then improves it daily by fixed rules against real sales. Changes nothing without your yes.
Finds where you stand in Google and in AI answers, fixes what stops your money pages being found, checks what ChatGPT and others say about you, and briefs content that answers real buyer questions. For local businesses: your Google Business Profile and a page per service and area.
Builds the brand kit (name, palette, type and voice) and makes web-ready product photos, lifestyle shots, banners and ad creative from a shot list. Never uses real people’s likeness or trademarked characters.
A website you approve stage by stage and own outright.
Builds a website step by step, the way a web developer runs the job: brief, plan, design, build, security, booking, checks, then a preview link you approve before it goes live. Then looks after it every week.
From a product idea to a live store, and the daily running of it.
Checks real demand for a product idea, screens it for trademark and likeness risk, compares suppliers on landed cost and delivery time, and shortlists three. Samples only with your yes.
Builds your Shopify store from the brand kit on an unpublished copy: theme, product listings, collections, pages, menus, draft policies and SEO basics. You preview everything and publish it yourself.
Runs the store after launch: keeps dropship orders moving, checks stock and suppliers, drafts customer-service replies and policy-based refunds, and sends a daily order and exception report.
Honest numbers, from one agreed source each.
Keeps the numbers honest: landed cost and margin per product, pricing, break-even ad cost, cash needed and cash on hand, and a weekly profit view from Shopify, Stripe and Xero. Never moves money.
Every Monday, fills a new tab in your results sheet with last week’s numbers, each from one agreed source, and sends you a numbers-only note with the link. No spin.
Add a whole team in one go. Each agent still gets its own chat, coordinated by your Chief of Staff.
Six agents that bring in and close customers: Sales, Content & Social, Email & SMS, Meta Ads, Google Ads and SEO & AEO.
Five agents that take a product idea to a live store and keep it running: Product & Sourcing, Brand & Creative, Store Builder, Store Operations and Finance.
Adds six skills to your Chief of Staff for turning a channel or following into a business: a channel audit, what’s working in your niche, a business plan, the team that runs it and a weekly check-in.
Counts from the agent library on 5 October 2026. Each change to an agent ships as a numbered release.
Start with the Chief of Staff and one agent for the thing holding you back. Add the rest when you’re ready.
From US$49 a person a month. Unlimited agents.