Your ESP sends emails. This tells it what to send, when, and to whom.
Klaviyo and Mailchimp have AI features. But they don't have AI strategy. Email Engine is the intelligence layer that sits on top of your ESP and turns data into decisions.
The problem
What life looks like without this
ESPs have AI features, not AI strategy
Klaviyo's AI writes subject lines. Great. But who decides the campaign calendar? The segment strategy? The flow architecture? You're on your own.
Campaigns are reactive, not proactive
Most email programs are built around promotions: 'We have a sale, send an email.' There's no system predicting what to send based on customer behaviour.
Replenishment timing is guesswork
When does a customer run out of product? You don't know. So you blast everyone the same reorder reminder and hope for the best.
Segment strategy is manual
Building segments, deciding who gets what, maintaining list hygiene, it all falls on one person who is already doing ten other things.
How it works
Three steps. Then it runs itself.
Connect
Link your ESP (Klaviyo, Mailchimp, or any platform with an API). We pull customer data, purchase history, and engagement metrics.
Analyse
The system maps customer segments, identifies replenishment windows, and builds a data-driven email strategy tailored to your business.
Generate
Campaign drafts, flow recommendations, and segment strategies are generated automatically. You review and send through your existing ESP.
Features
Everything included
AI-Generated Email Strategy
A complete email strategy built from your customer data. Not a template, a strategy specific to your segments, products, and buying patterns.
Replenishment Prediction
Calculates when each customer is likely to run out of product based on order history and product consumption rates. Fires reorder events at the right time.
Campaign Draft Generation
Complete email drafts generated from strategy. Subject lines, body copy, CTAs, and send-time recommendations. Edit and send through your ESP.
Segment Recommendations
Identifies high-value segments you're not targeting. VIPs who haven't been rewarded. Churning customers who need re-engagement. New customers who need nurturing.
Flow Architecture
Recommends and designs automated email flows based on your customer journey. Welcome series, post-purchase, browse abandonment, replenishment.
Works With Any ESP
Sits on top of Klaviyo, Mailchimp, or any ESP with API access. Your email infrastructure stays the same. This adds the intelligence layer.
Comparison
What it replaces
| Feature | Email Engine | Klaviyo AI | Mailchimp AI |
|---|---|---|---|
| AI email strategy | |||
| Replenishment prediction | |||
| Campaign draft generation | Subject lines only | Subject lines only | |
| Segment recommendations | Basic | ||
| Flow architecture design | Templates only | Templates only | |
| Works across ESPs | Klaviyo only | Mailchimp only | |
| Strategy, not just features | |||
| Price | $49/mo | $150+/mo | $20+/mo |
The strategy layer your ESP is missing.
Pricing
Simple, transparent pricing
Full access to Email Engine. Cancel anytime. No contracts.
Bundle and save up to 39%
Add to your stack with Starter ($99/mo for 2) or Growth ($249/mo for all 7)
Ready to automate your email marketing?
Start free and see results in your first week. Or book a call and we'll walk you through it.