Case Study

How one operator built a fully autonomous marketing system for a DTC brand

Deep Blue Health is a direct-to-consumer supplement brand based in New Zealand. They had a great product line but fragmented marketing. We deployed our full system — and the results have been unprecedented.

100%

Revenue growth in 3 months

7.78x

ROAS on Meta Ads

10-20x

Productivity increase

133+

Campaigns tracked

24

AI agents deployed

38

Integrated modules

The Challenge

Fragmented marketing with no shared intelligence

No unified system — email, paid ads, SEO, and social handled separately with no shared intelligence between channels.

Manual execution — every campaign, every email, every ad required manual setup, launch, and reporting.

Poor attribution — revenue attributed using platform-reported numbers. No one knew what was actually driving sales.

No compounding — learnings from one campaign didn't inform the next. Every month essentially started from zero.

Limited headcount — one person handling all marketing and operations.

The question: Can a single operator, using AI systems, run the entire marketing operation for a real brand — at a higher level than a traditional team?

The System

24 AI agents. 38 integrated modules. One operator.

→Autonomous campaign management — Meta Ads budgets auto-adjust based on Shopify-verified ROAS. Underperformers auto-paused.

→Real attribution — every order traced back to its acquisition channel. No reliance on platform self-reporting.

→Replenishment triggers — product consumption rates calculated and Klaviyo events fire when a customer's product is estimated to run out.

→Daily SEO publishing — an autonomous agent writes, reviews, and publishes one optimised article per day.

→Cross-agent intelligence — agents share knowledge through an event bus. What one agent learns, all agents access.

→Memory system — permanent fact store with auto-extraction. The system knows everything about the business.

The Results

Channel-by-channel breakdown

Meta Ads

→7.78x ROAS (Meta-reported best performer)

→Shopify-verified attribution running alongside for honest reporting

→Autonomous budget management — no manual campaign babysitting

→Auto-pause on underperformers, auto-scale on winners

Email

→133+ campaigns tracked with full attribution

→Complete flow architecture: welcome, cart abandonment, browse abandonment, post-purchase, replenishment, win-back, sunset

→Replenishment triggers driving high-conversion repeat purchases

→Revenue attribution cross-referenced between Klaviyo and Shopify

Seo

→Daily articles published autonomously

→Ranking tracked via Google Search Console with feedback loop

→DietarySupplement schema markup deployed (rich snippet eligibility)

→AI citation monitoring — tracking brand mentions in AI assistant responses

Operations

→Weekly CEO reports generated automatically

→27 scheduled tasks running on cron

→Full notification routing — severity-based alerts

→The system runs 24/7. Tom steers. The system executes.

Want results like this for your brand?

30-minute call. We'll look at your current marketing and show you exactly what the system would do for your business.

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